Just the Facts

Ken Martin, PGA
IMPACT ZONE™ Master Instructor

As discussed in my previous article Know What before Know How, Knowledge is one of the key facets of Impact Zone Golf®.  Knowledge about what makes a ball fly and what the club has to do to accomplish this task are beginning concepts.

Once the ball is airborne, it will either fly straight, to the right or to the left.  Now, you are probably aware of what causes these variations in flight, but it bears reviewing because, as you will read later, clubface awareness will help you create the shots you want when you want them.

The three pictures below tell the story about varying ball flights.

Ball Flight Laws tell us the following (for right-handed golfers):

  •  Square Clubface to the Swing Path = Ball Flies Straight in direction of Path
  •  Open Clubface to the Swing Path = Ball Flies Right of Path
  • ·Closed Clubface to the Swing Path = Ball Flies Left of Path

Simple, right?  The basic concepts to create ball flight and control its direction are clear.  Strike the ball below the equator and it will fly; control the clubface orientation at impact and you will control its direction.  Now that’s some knowledge you can use!

It’s a fact that the golf ball reacts to only one thing at the moment of impact and that is the clubface.  It follows that if you focus your attention on the clubface during impact you will have the best chance of controlling where your ball goes.  And along the way, attention on the clubface during impact will become the foundation for the swing you build.

Follow my logic thread below and I believe it will help you embark on playing the best golf of your life!

It all starts with an image of what you want the ball to do to get to the target.  Generally, the term for this image is Ball Flight, even though the chosen shot may be one that rolls the whole way, as in putting.  Once you’ve selected the Ball Flight, you then choose the club that will best accomplish it.  Now you simply determine what that club must do through  ball impact to create the shot you selected.  What the club does is termed Club Mechanics.

For example, say you want to curve the ball from right to left (a draw for a right-hander) so you can go around a hazard instead of over it; based on the yardage you determine a 7 iron is the club for the shot.  Your knowledge of Ball Flight dictates the clubface must descend through impact (to strike the ball below its equator) with the clubface closed to its swing path (so the ball will curve left or draw).   This will make it clear that your swing path must be right of the hazard you want to go around so the ball will have room to curve toward the target, avoiding the hazard. These specifics regarding clubface orientation and direction are theClub Mechanics for hitting that draw.

Now that you are clear on the Club Mechanics needed for your shot, you can begin to sense the movement needed to deliver the club accordingly, this we term Swing Mechanics.  Let me be clear, Swing Mechanics are a function of the Ball Flight you have chosen and are determined by the Club Mechanics needed during ball impact to create that intended flight.  Intended golf shots determine attentive golf swings.

The goal for every golf shot is to reach a target.  To do this you must apply the clubface to the ball in a way that creates the ball flight you intend.  Attention on applying the clubface to the ball creates the swing and not vice-versa.  Your golf swing is dynamic and whole; there is not one physical piece or part that makes it all work to create the desired outcome of proper club mechanics that produce the ball flight intended – all the ‘parts’ work together to deliver the clubface to the ball.  Your body is like a machine with many moving parts that must work in harmonious order; it all needs a good manager so that everything works together and at the right time.


I pose to you that your brain is that manager, more specifically; your brain is a ‘task manager’.  Just think about how you get through daily life. You “shower”, “shave”, “dress”, “drive”, “eat”, “drink”, “walk”, “talk”, “stand”, “sit”, “hammer”, “rake”, “open”, “close”, etc…all of these are tasks.  All you need is the intent to do the task and your brain manages your body to get the task done…Brilliant!  So why would you treat a golf shot any differently?

For golf shots, the task is applying the clubface to the ball and the task is clarified first with “ball to target” imagery.  This ‘task orientation’ is the glue that combines all the swing ‘parts’ into one fluid motion that produces desired results.  What you are doing with the clubface to the ball is the primary task; the swing you produce will be an effect, not a cause.  Misunderstanding this process is why sometimes golfers ask “what did I do right?” when they hit a great shot.

In these instances, their task was usually very simple, like “just hit it”, “ball then divot” or “keep the face square” and this “task” orientation orchestrates the body’s swing mechanics to deliver the goods.  Sometimes golfers aren’t even that conscious of the task, they just have a fleeting glimpse or image of what they want to happen with the ball and automatically execute the shot without getting in their way consciously. That’s why they don’t know how they did it; they did the whole thing of “ball to target” and how is of little concern to the task-oriented mind.

With intent only on the strike, spawned from the image of “ball to target”, great shots happen.  And those shots are usually great because that’s all the ball reacts to – the strike!

So here is your formula for success:

Ball Flight leads to Club Mechanics that create Swing Mechanics 

Note: I often hear golfers say “I get it, but all I want is a swing that will hit the ball straight”.  This comment usually stems from a false concept that if they “do the right swing” they will “hit the right shot”.  My intent with this article is that you understand once and for all that you are in control of every shot you hit because you are in control of where you focus your attention.  The reality is “if you hit the right shot then you will have done the right swing”…that’s right… 

Ball Flight leads to Club Mechanics that create Swing Mechanics.

You can begin to apply these concepts during a practice session by simply playing with the clubface through impact.  Focus on delivering a square clubface through impact for a few shots, then focus on delivering an open clubface for a few shots then a closed clubface for a few shots.  See what happens when you put your attention on what you are doing with the clubface through impact, I believe you will sense different swing mechanics for each variation.  This little exercise may reveal that you can hit any shot you want when your attention is focused on a clear intent for What the clubface is doing through impact and not on How to swing, hoping for an acceptable result.

Impact Zone Golf® reveals that Dynamic Impact leads to individual Style creation. More specifically, Dynamic #2 – the Forward Swing Bottom, plays a major role in clubface control.  One of Bobby Clampett’s favorite expressions is that “nothing good ever happens when one hits the big ball before the little ball.”  Hitting the big ball first causes HUGE clubface deviations.  So pay particular attention to this Dynamic during practice as it will guide you to more consistent clubface control.

I invite you to give it a go and let us know what your experience reveals!

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